Pinterest. What is it? Pinterest is an online pinboard. It lets people organize and share things that inspire them. It was built to help people share their taste and what they are into. It's for people who like to collect things... people who are visual. That's what makes it so different. Pinterest is really taking off in the design market. How can fashion bloggers benefit? Share their taste! There aren't that many people who can write or take photos, but want to share their taste. If you're excited about fashion or design, curate some things you love and collect them all on Pinterest. It's a natural fit for fashion bloggers.
Klout. Klout measures influence online. They are different than followers or friend count. They are looking at... are people sharing your content? Are they commenting? They measure that through several different networks - Twitter, Facebook, Instagram, Foursquare, etc. How to up your Klout score? Consistently creating great content is the best tip.
Tumblr. What is next for this platform? How can users get the most? Tumblr isn't for every blogger. The best way to use Tumblr is to have really strong imagery. That's what people respond to the most. Along with quick quotes and text. If you're doing a personal style blog, and you really want to get really really into explaining it... Tumblr might not be for you. Tumblr is quick, fast, on-the-go always. If you like to explain your outfit, use Tumblr to tease up your post and link to your other blog! It's also a great place to share things like... magazine spreads you love, anything. Interaction on Tumblr is so simple and easy. You can like something just by clicking the heart and also reblog it on your blog. Tumblr is a great way to spread your information very quickly.Instagram. You can take a picture that is completely horrible and crappy and Instagram gives you the filters. You can make an amazing image and share it immediately. The instant connection to Foursquare, Tumblr, Twitter, Facebook... you can send it to every place all at once. Tip: Try and make it the same name on Twitter, that way if you get tagged, they are the same on both.
Facebook. Although Facebook is getting older, Ben of Pinterest says its really important to not give up Facebook just yet. Most people (especially kids and younger adults) think Facebook is the Internet alone. If you stop posting on Facebook or stop using it, you're really missing out on a huge huge audience.Foursquare. How can bloggers use Foursquare? Everyone that follows you really cares about what you think. One of the greatest reasons to use Foursquare is to get closer to your fans and followers and show them places you love. It's just yet another added value to your blog content. It's giving a persona to your brand by showing the places you frequent.
Twitter. Twitter is a wonderful place to view real-time content. You can get responses immediately, learn about what's happening right now, tease content and build hype. Twitter is the biggest resource for fashion bloggers right now - to have conversations, to show a real-time aspect to your life, get immediate feedback. If you're a fashion blogger who is still avoiding Twitter, we say... you need to join now!Tip with platforms: You need to balance your time with platforms. You shouldn't sign up for a platform if you can't use it. It's better to have no profile than a dead profile. Don't take on more than you can handle!
