Friday, September 9, 2011

Lucky FABB: Conversation with the Kardashians

The room was absolutely packed as soon as the Kardashian sisters were about to hit stage! It was also announced during the panel that they are going to be the November cover girls on Lucky Magazine too! They were shocked at how many people were there - fashion and beauty blogging is booming! A few tips from the panel:
  • They think it's really important to be authentic.
  • Be sure to communicate whatever you're into. If you love fashion or beauty or exercise, be sure to blog about them.
  • Stay in contact with your readers to receive constructive criticism to see how you can better your content!
  • Your style is defined by how you put things together - with accessories, different and unique pieces, how you mix different styles. Make your own style!
  • Think about your style in a few adjectives: Edgy, feminine, simple, vintage, bohemian.
  • With fashion, just try it, because it's fun.
You have to make certain things in your life a priority. Think about what is most important to you... and make it #1. If it's family, you need to make it a priority. They also rely on each other to get work done. If a friend, or your boyfriend/husband or parents offer to help - take the help! It's a good time to spend together and it can relieve some of your stress. The Kardashians say that the reason their men fell in love with them is because they are workaholics. It's true, though. Guys are attracted to women who are independent, hard-working and passionate.

How to not get over-exposed? They like to think of their brand as a brand for their fans. So they really do read their comments, their Twitter mentions, their posts on their Facebook and take all of those comments and try to do good with them. You need to remember though... that you can't please everyone. You still need to do what makes you happy and feel good but it's great to take into consideration what your readers are saying. It could really help your blog content... and really even help you grow into something bigger and better. They try to please as many of their fans as possible, but you have to stay true to yourself.

Fun fact: They go on home design blogs way more than fashion blogs!

What is a favorite beauty product of theirs? Kim says that she couldn't live without makeup wipes. They love to wear makeup and get so lazy at night! Kim always uses a makeup wipe before bed, because it's so important to take off your makeup. They also recommend a hot washcloth to exfoliate your skin. They like to keep it simple with beauty products. If you do too many things, sometimes your skin gets confused and will rebel. They also recommend taking vitamins for skin, hair and nails.

On an ending note, they said it wasn't easy for them to get started. It took them years to actually get a revenue going! They had to take risks. But they believed in their business and their brand, so they went for it as best as they could. Relating to us as bloggers, risks can be things as little as trying something new that is out of your element like doing a review of a item instead of a typical outfit shot, trying a risky top you wouldn't normally go for. Step it up at any notch you can to stand out and push and challenge yourself!